How Do I Access and Use the ANA Brand Guidelines?

Overview

The ANA Brand Guidelines define the standards for how our brand must be represented across all media and communication channels.

For partners, vendors, and media collaborators, these guidelines ensure that logos, colors, typography, and messaging are applied correctly and consistently—protecting the integrity of the ANA, AIRMAN®, and EBOSS® brands.

This resource is essential for anyone developing co-branded marketing materials, press coverage, event signage, or digital content that incorporates ANA assets.

1. Brand Promise & Identity

ANA’s brand is built on the promise:

“We Make Your World Easier.”

Our identity is guided by four competitive pillars: Range, Versatility, Simplicity, and Peace of Mind.

These pillars inform every aspect of our visual and verbal communication. They reflect ANA’s position as a trusted power solutions partner serving the construction, rental, energy, telecom, and disaster response industries.

2. Voice and Tone

When referencing ANA in written communications, the voice should reflect:

Expertise – Clear, authoritative, and technically accurate
Innovation – Forward-looking and solution-driven
Trust – Professional, confident, and approachable

The tone should be informative and respectful, suitable for B2B audiences, including industry media, joint press releases, trade shows, and customer presentations.

3. Visual Identity Guidelines

Colors

Primary: Asphalt Black, Alpine White, Charcoal Gray
Accent: Burning Red, Energy Green, Electric Blue, Harvest Gold

Typography

Primary: Arial Nova
Secondary: Roboto
Display: Russo One (used for headlines and bold statements)

Logos

The ANA, EBOSS®, ANA Energy, and Journey to Zero® logos are available in both horizontal and vertical formats, providing flexibility for a variety of applications.

Logos must never be altered. This includes, but is not limited to:

Stretching or distorting proportions
Recoloring
Placing on backgrounds that compromise visibility or legibility

Clear space and minimum size requirements must always be observed to maintain the integrity of each mark.

Usage Restriction: The ANA Energy and Journey to Zero® logos are reserved exclusively for Marketing use. These marks may not be used in sales presentations, partner collateral, or external communications without prior authorization from the Marketing department.

Adhering to these standards ensures a consistent and professional brand presence across all touchpoints, including print materials, signage, and digital communications.

4. Application Examples

The guidelines provide real-world examples to demonstrate proper application in different contexts, including:

Co-Branded Print & Digital Ads – Correct placement and scaling of ANA and partner logos
Event Signage & Booth Graphics – Approved layout structures, clear space, and color usage
Press Materials – Proper logo usage in joint press releases and sponsorship acknowledgments
Digital Content – Social media graphics, web banners, and video assets

Using these examples ensures that external partners maintain visual alignment with ANA’s established standards.

5. Legal & Trademark Usage

ANA, AIRMAN®, EBOSS®, and Journey to Zero® are registered trademarks. When using ANA trademarks:

Always display the correct registered symbol (®) on first mention
Follow the capitalization and spelling exactly as shown in these guidelines
Do not combine ANA trademarks with other logos or names unless approved in writing

Proper usage protects both your organization and ANA from brand misuse or dilution.

Download the Full ANA Brand Guidelines

For comprehensive standards—including logo files, color codes, layout examples, and legal disclaimers—download the official document:

Download ANA Brand Guidelines – 2025 Edition (PDF)

The full document includes logo files, color codes, layout examples, and legal disclaimers.

Need Support?

For logo files, co-branding approvals, or guidance on correct application, please contact:

Email: marketing@anacorp.com
Phone: 1-562-450-3570